[ad_1] As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your…
Tag: attribution
Perpetual Traffic | Episode 302: iOS14 Attribution: Where’s Your Money Going?
[ad_1] Attribution has always been a mystery in marketing, but with the newest iOS14 changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to…
How to build an attribution model for your business
[ad_1] Do you know which of the marketing strategies or channels are bringing you the most customers? That may sound like a straightforward question. But it’s not. At any given time, marketers…