[ad_1] Even as B2B marketers breathe a sigh of relief from the peak of the pandemic’s early disruption, for many, their work to recover and readjust is just beginning. Buyers are coming…
Tag: B2B
Campaign Expansion and B2B Marketing Agencies
[ad_1] In 2020, initial reports indicated that the combination of COVID-19 and EU trading changes brought about by Brexit would likely cripple the most resilient of markets and threaten national and global…
Popular B2B Marketing Gifts
[ad_1] Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso. The report was…
Optimize B2B Direct Marketing Programs in 2021
[ad_1] As a B2B marketer, you’ve experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional audience at their…
Your B2B Buyer Personas Are Outdated
[ad_1] The hard truth is that no one came out of 2020 unscathed. So, as marketers, how does that change the way we work with our customers in 2021? Here’s a quick…
Successful B2B Relationships and Partnerships
[ad_1] B2B marketers have many business partnerships—with intermediaries, customers, and others. And, as a B2B marketer, you’ll often be looking to establish close relationships with your partners. After all, close and long-term…
3 Tips for B2B Marketing Communication Strategies
[ad_1] The ongoing global crises—pandemic, economic uncertainty, political tensions, and more—have presented unique challenges for businesses and marketers across the globe. As marketing leaders, we need to carefully consider the strategic and…
123FormBuilder Starts with Their B2B Affiliate Program – The 2Checkout Blog| Articles on eCommerce, Payments, CRO and more
[ad_1] We sat down with Andrei Baloleanu, Growth Manager for 123FormBuilder, to discuss how Avangate Affiliate Network has helped the 12-year-old company respond to their digital affiliate strategic challenges. Q1. Could…
How to Grow B2B Revenue by Managing the New Channel Sales Conflict
[ad_1] Looking at the B2B landscape, it’s clear that it undergoes a massive change from offline to online, with a matching shift in how buyers engage with merchants. The COVID pandemic has…
3 Tools to Build an Effective B2B Marketing Sales Funnel
[ad_1] Are you managing a B2B business that needs more leads? If you’re still reading this, I bet you’re nodding in agreement. Everyone needs more leads, and hence everyone needs a more…
3 Tactics for LinkedIn B2B Marketing in 2021
[ad_1] Canceled tradeshows. Virtual customer events. Postponed sales meetings. How can B2B companies continue to engage customers and prospects when the traditional ways of doing business are nearly impossible? What lessons can…
5 Ways to Use Search as a Growth Channel for B2B in 2021
[ad_1] Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old…